Friday, October 31, 2014

In Social Media Platforms--as in Other Things We Love--Variety is the Spice of Life!

I’ve been having a great time building content for a new Facebook page I started about a month ago—one actually under my name: Ingra Winkler Anderson! I’ve actually been managing a Facebook account for my a cappella quartet Firelight for quite some time—avoiding a personal account because of unwanted attention in my past I refer to as My Five Stalkings. I’m not a Luddite—I love the internet, researching all kinds of interests, seeing the latest trends and music videos, exploring apps, playing with gadgets, cataloging past work, e-marketing, etc. I was just in a job where I could plan, write content and design promos, then delegate the uploading and tracking pieces to others. However, my position as a marketing, public relations and resource development director was eliminated following a subsidiary merger last year, so I’ve more actively embraced a more personal hands-on approach to social media ever since. I'm choosing to find it freeing to have no choice!

If you Google Ingra Winkler Anderson or iWiNK Randoms, you’ll find many pages of content I’ve built—some over the past 8-10 years, but most in just the past couple. This, along with searching for a public relations media spokesperson role for an education, entertainment or chamber type entity have occupied most of my waking hours this past year. I currently manage the following accounts:

- Twitter.com/iWiNKRandoms
- Twitter.com/AcappellaOmaha
- Ingra Winkler Anderson on LinkedIn
- Ingra Winkler Anderson on Google Sites
- iWiNK Productions on YouTube
- iWiNK Randoms on Vine

- iWiNK Randoms on Magisto
- iWiNK Randoms on Tumblr
- Creative Solutions by iWiNK on Pinterest
- ReelPeopleOnline.com/IngraAnderson
- Facebook.com/Ingra.Winkler.Anderson
- Facebook.com/ Firelight.Quartet

My mission has been able to find out what makes the top social media sites unique and to find ways to maximize their use, gaining in-depth experience as well as creating online content I can use as examples of my work! What I’ve found is variety is truly the spice of life in this area. With each new platform I explore, I find new ways to communicate, connect and engage, and continue to learn how best to use each one to build best practices. For example, those who have 
DIY-er, scrapbooking, crafting or collecting tendencies, Pinterest is a great outlet for such. I use it for both personal and business cataloging, and continue to find it also a great way to more acurately pinpoint what I like and in what subjects I'm most interested. I wrote a blog solely on these side perks of the Pinterest platform earlier this year (see January 31st post: Want to Know Yourself Better? Try Pinterest!). 

I’m always happy to share what I’ve learned in case of help to someone else--and love learning new things as well--so please feel free to ask questions or offer any new/improved social media best practices in the space below, and maybe we can help each other grow!


Today's Quote:
“When was the last time you did something for the first time?” 
― John C. Maxwell




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